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Blogs > New Zealand Gluten Free > New Zealand: Gluten Free capital of the world?

Hot Cross Buns
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New Zealand: Gluten Free capital of the world?

Could it be that New Zealand is the most clued up country in the world when it comes to gluten? Or do we just turn to the web for anything we don't understand?


I have discovered that Google trends, a tool which gauges what people are searching for on Google is showing New Zealand as the top country per capita when it comes to searching for either the terms "Gluten"external hyperlink or "Gluten Free"external hyperlink!

image of New Zealand


This is very interesting indeed, however I am unsure what it really means. On the one hand, New Zealand exhibits a fantastic and rapidly growing ability to accommodate those of us on strict gluten free diets, but on the other hand, so is most of the world compared to a decade ago. I tried looking at other search engines, however Bing did not have any data for these terms and I could not find Yahoo!'s tool (if they have one). Perhaps you can weigh in with some more data or ideas in the comments?

Nevertheless, it's pretty cool and makes me want to delve further. Drilling down to New Zealand, it seems that Christchurch leads the way for Google searches of "gluten free", followed by Dunedin and Hamilton. For "gluten" alone, Christchurch and Dunedin swap places.

So what exactly is making everybody search for these terms? I live in Christchurch so perhaps could entertain some speculation. Perhaps the big green "gluten free" signs on our many branches of KB's bakeriesexternal hyperlink around Christchurch have got people wondering what gluten is, or perhaps it is a result of the amazing work being done around here by Dr Rodney Ford aka "Dr Gluten".

Whatever the reason, I thought it was a pretty cool achievement. What do you think? Feel free to post a comment.

Posted by Rory on Apr 25th, 2010 under New Zealand Gluten Free | Permalink | Comments(0) | tweetTweet | facebookFacebook

Hot Cross Buns
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