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Blogs > New Zealand Gluten Free > Responsible labelling

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Responsible labelling

I've often reminded readers about the importance to keep checking the gluten free status on labels even for products that we buy regularly as the recipes sometimes change. Typically I am talking about gluten in unexpected places or products that were previously gluten free but have changed.

Today, I have a positive story to share quite the opposite is true!

I am of course talking about the newly formulated Burgen gluten free breads.

The new recipe adds yeast and egg to the ingredients achieving (in my opinion at least) a much better texture. But these new ingredients are allergens for some and were not present in the Burgen products before. So how did Burgen look after those with yeast or egg allergies? Not only is the print on the packaging completely different, but they went to the trouble of placing a sticker on the front specifically stating that these new allergens have been introduced.

New Burgen Bread

Better yet, to further improve the chances of affected customers noticing, they began attaching these stickers to the old product shortly before the changeover! These guys deserve a medal for being so responsible and thoughtful towards their customers.

Let's hope more companies follow Burgen's lead when it comes to alerting us to changes in their recipes.

Posted by Rory on May 1st, 2013 under New Zealand Gluten Free | Permalink | Comments(1) | tweetTweet | facebookFacebook

Love Thy Curry
(Older blog post)
GFL Android App
(Newer blog post)

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